Marketing Research

Using data to make informed decisions about a business strategy, product, or service, minimizes risk and maximizes your return on investment.

  • Market and consumer data specific to your business
  • Competitor and SWOT analysis
  • Brand audit based on SWOT analysis and consumer surveys
  • Focus group studies

Brand Strategy

Every business decision should be guided by a sound strategy. Pearl Marketing will help you develop a marketing plan to engage existing and new customers and will provide ongoing support to effectively implement those strategies.

  • Define and differentiate your brand
  • SMART goal setting
  • Employee sales and service training
  • Creative ideas to attract attention to your business

Marketing Campaigns

By effectively utilizing the latest marketing technologies, your business can better attract, convert, and retain customers and improve your profitability.

  • Design a comprehensive digital marketing strategy that delivers a consistent brand message to your audience
  • Produce content that is personalized and value-added
  • Utilize marketing technologies to reach your target audience (i.e. social media, email, and more)

Lead Generation

Gain the interest of potential customers in order to increase your future sales.

  • Capture leads through a CRM tool (Sharpspring, Hubspot, Salesforce, etc.)
  • Create advertisements (i.e. Google Adwords) that engage clicks
  • Tag and track consumer behaviors
  • Develop a defined sales process to convert leads to sales

Data Analytics

Capture and use customer insights to shape products, solutions and the buying experience for your customers.

  • Retrieve user and consumer data
  • Learn how to analyze the date to better understand the consumer’s needs and expectations
  • Identify and anticipate consumer trends
  • Understand the best places to invest in your marketing to yield the highest ROI

Customer Experience

Highly engaged customers purchase more, promote more and demonstrate more loyalty.

  • Define the personality and behaviors of your target audience
  • Create personalized experiences for your customers
  • Refine all aspects of your product/service delivery to maximize the customer experience
  • Predict future behaviors to provide customers with a truly unique and differentiated experience